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Business Intelligence & Analytics
What is it?
Business intelligence helps you make informed decisions about the state of your business by transforming data into easy to understand, visually appealing and interactive reports, graphs, charts, summaries, maps and dashboards. It provides you with detailed information which enables you to make evidence-based decisions about every aspect of your business.
Why should I use it?
When you need to answer key questions about your business you can rely on business intelligence to provide you with answers.
You may want to know which services or products are the most profitable, where your leads are coming from or where you can remove waste from your operations.
Using business intelligence, you can break the information down to find the details which will give your business the edge. For example, you can see which products sell best in each season and find out which age group is the largest user of your services. You can identify where your clients are located and which advertising campaign generated the most leads.
When the obvious improvements have been made you can drill down to prioritise where the most waste is in your production process further improving your operational efficiency. With streaming analytics you can see in real-time how your business is performing and then use that historical data to identify trends that are hurting your business and those that are enhancing it.
This information provides you with everything you need to make evidence-based decisions which will help your business grow. Best of all it is easy to understand complex data at a glance as the information is provided in a visually appealing format such as a graph, chart or map.
You can then use the visualisations to drill down to provide specific data on regions, teams, specific clients, products, projects, services or just about anything that is vital to understanding your business better.
Business Intelligence is an essential tool to further eliminate waste from your back office and operational processes, allowing you to drive out cost while improving accuracy and quality of your products and services.
The visualisations are simple to use and allow key business questions to be answered quickly and simply by employees with or without a background in analytics and reporting. The data can be shared in order to provide a customised view of the information required by each person in your business.
What can Business Intelligence do for your business?
For the analyst at heart, Power BI Desktop provides a free-form canvas for drag-and-drop data exploration as well as an extensive library of interactive visualizations, simple report creation, and fast publishing to the Power BI service.
Data should empower, not overwhelm. With Power BI, you can easily interact with your data, using simple drag-and-drop gestures to discover trends and natural language queries to get lightning-fast answers.
Always be in the know with the Power BI app for Windows, iOS, and Android. Alerts will inform you about any changes in your data so you can work with your team to take immediate action.